Fractional Executive Search

Capture the Revenue You're Already Leaving on the Table.

Most commercial problems that look like market problems are actually leadership problems. There's no senior commercial operator with revenue accountability owning the whole system.

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A senior commercial executive at a glass wall above the business district

The situation

The symptoms of a commercial leadership gap

You don't need to know which commercial leader you need to recognise these patterns:

Marketing spend with no visible revenue impact

You're investing in digital, content, events, or paid media, but you can't trace any of it clearly to revenue. No attribution, no pipeline accountability.

No clear market positioning

Your product is strong, but the market doesn't perceive you as clearly differentiated. You win on relationship but lose on brand.

A sales and marketing disconnect

Sales says marketing isn't generating the right leads. Marketing says sales doesn't follow up. Without a senior commercial operator bridging both, revenue suffers.

Scattered channel strategy

You're present everywhere but winning nowhere. Without a strategy that connects channels to ICP and pipeline, the budget disperses without compound effect.

Entering a new market without a playbook

Entering a new vertical or customer segment without a senior commercial leader to design the go-to-market approach is expensive and slow.

Growing through relationships, not systems

Many Spanish businesses are built on the founder's personal network. This works, until it doesn't scale. The right commercial leader builds the repeatable engine.

A fractional commercial leader from Fractional Madrid takes accountability for the revenue system, whether that is a CMO for demand, a CRO for the whole funnel, or a COO and CFO alongside. They own the outcome and are measured on it, not on outputs.

Is it the right fit?

Who this is for, and who it is not

Best for

Revenue that has plateaued after the early channels ran their course
Marketing spend going out with little pipeline you can trust coming back
Sales and marketing pulling apart, with no one owning the number
A founder still carrying the commercial engine personally
A new segment or market that needs a proper go-to-market motion

Not for

A single campaign or asset an agency could deliver and hand back
A business with no product-market fit or revenue to build on yet
A tactical execution gap a specialist hire would fill
Teams unwilling to give one operator ownership of the number

A modern meeting room at dusk with a city view

Why Fractional Madrid

The commercial stack advantage

Fractional Madrid's model backs one commercial leader with the whole collective, an advantage no individual fractional can match.

1 monthNotice, either way

350+Curated and vetted executives

2–3 weeksBrief to deployment

30–60%Less than a full-time hire, on our engagements

A commercial stack, not one hire

Deploy the right commercial leader — a CMO for demand, a CRO for the full funnel — alongside a COO so the business can deliver what it sells. Revenue grows in a way the business can sustain.

Pattern recognition

Your commercial leader draws on the broader collective's experience, insights from COOs who have run growth campaigns, CFOs who understand unit economics, CTOs who know which martech actually delivers ROI.

The collective intelligence

You are not working with one person's experience. You are working with a system of accumulated commercial intelligence across dozens of businesses.

Business continuity

If your commercial leader needs to step away, we ensure a smooth transition to another vetted operator. Your pipeline momentum is protected.

How it works

From diagnosis to revenue momentum

A structured engagement that moves from diagnosis to a working pipeline within months.

Commercial diagnostic (weeks 1–2)

Audit your current position, spend, attribution, pipeline, ICP definition, competitive positioning, team capability — and which commercial gap is the real constraint.

Strategy and sign-off (weeks 3–4)

A clear, actionable go-to-market strategy with prioritised channels, 90-day milestones, and commercial KPIs.

Execution begins (month 2–3)

Channel activation, team direction, agency management, content and campaign deployment.

Ongoing commercial review

Monthly pipeline tracking. Continuous optimisation. Your commercial leader stays accountable for revenue outcomes.

Which commercial leader

Do you need a fractional CMO, a CRO, or something else?

Revenue plateaus for different reasons. The right operator depends on where the commercial system is breaking.

If this is the problem

The right commercial leader

If this is the problemPositioning is unclear or the brand is not landing

The right commercial leaderFractional CMO

If this is the problemMarketing spend is not converting to pipeline

The right commercial leaderFractional CMO

If this is the problemSales and marketing are pulling apart

The right commercial leaderFractional CRO

If this is the problemPipeline forecasting is weak or untrusted

The right commercial leaderFractional CRO

If this is the problemThe founder is still the chief salesperson

The right commercial leaderFractional CRO

If this is the problemDelivery cannot handle the new demand

The right commercial leaderFractional COO

If this is the problemUnit economics are unclear

The right commercial leaderFractional CFO

Our fractional services

The right commercial leader leads revenue growth: CMO, CRO, or both.

Revenue growth usually starts as a commercial leadership problem, but delivery and unit economics often decide the outcome.

Proven leadership

Revenue leaders from

Common questions

The questions buyers ask first

It depends on where the commercial system is breaking. A fractional CMO owns positioning, demand generation and the marketing engine, and is the right call when the problem is that the market does not understand you or spend is not converting. A fractional CRO owns the whole revenue engine — sales, marketing alignment, pipeline and forecasting — and is the right call when sales and marketing are pulling apart, forecasting is guesswork, or the founder is still the chief salesperson. Some engagements need both, or a COO and CFO alongside. Our first step is a diagnostic that tells you which.

Yes. Working alongside an existing team is one of the most common configurations. Your team already has capability; it needs senior direction, an accountability structure and strategic leadership, all of which a fractional CMO or CRO provides.

An agency executes specific tactics (paid media, content, SEO). A fractional commercial leader — a CMO or CRO — owns the commercial strategy, manages the agencies, and is accountable for revenue outcomes. They are not the same thing, and most revenue problems happen in the gap between them.

You will have strategic clarity within the first few weeks. Early pipeline effects follow within a few months, and revenue impact compounds from there, depending on your sales cycle.

Yes. Adding a COO is a recommended configuration when operational delivery constrains growth as much as demand generation does.

Our engagements typically run 30 to 60% less than hiring a full-time commercial leader. The engagement is priced for the time and scope your business genuinely needs, usually 4 to 24 hours a week.

Tell us where revenue has stalled.

We will diagnose the commercial gap — positioning, pipeline, forecasting or delivery — and match the right senior operator to own it, backed by our collective of 350+ vetted leaders.

Diagnose my revenue gap

Capture the Revenue You're Already Leaving on the Table.

The symptoms of a commercial leadership gap